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FENTY PUMA BY RIHANNA  AW16 COLLECTION

FENTY PUMA BY RIHANNA AW16 COLLECTION

12.09.2016 | PUMA

It's getting crowded
Over here
But babe
The wait is ova…
 
She’s said it herself, and as true to her lyrics the Fenty by PUMA Rihanna Collection is here.

Rihanna drew inspiration from contemporary Japanese street culture and tradition for her debut collection with PUMA. Mixing cultural influences with gothic overtones and exaggerated volumes and proportions, the fashion icon challenged the traditional male and female silhouettes and blurred the lines between genders that are often times too rigid for her fashion tastes.

“This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with PUMA” says Rihanna, “I wanted to take PUMA to a new place with something unpredictable and unexpected. It's Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way.”
 
Every inch of her personality is depicted in every element of the range, and definitely not to be worn by the faint hearted.
 
First drop of the FENTYxPUMA by Rihanna collection consists of Cap 3 Pack
(R1 300), Kimono Tricot Track Jacket (R4 000), Lacing Long Bra (R2 400), Lacing Rib Dress (R5 000), High Heel Suede (R8 000), Polo Choker (R450), Slip-on Hat (R900), Varsity Choker (R250), Creeper Black Suede (R3 499).
 
The first drop from the collection will be available in local stores from 6 October at PUMA Select Bree Street, Cape Town and Braamfontein, Johannesburg.
This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with PUMA
IT LOOKS LIKE YOU'RE OUTSIDE OF SOUTH AFRICA
The content on this site is applicable to the PUMA Select stores in South Africa. Go to PUMA.com for PUMA Select info for your country.
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