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HERITAGE BEGINS AT HOME.
ENVY THE QUALITY.
RESPECT THE PAST, KISS THE FUTURE.
AGONISED OVER SINCE 1948.
TASTE THE CRAFT
SUCK MY TECH.
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FENTYXPUMA

FENTYXPUMA

26.02.2016 | PUMA

Signature PUMA by Rihanna Training Sneaker looks as Bad Ass as it Performs…but really, what did you expect?
 
As with everything Rihanna…expect to be noticed when you’re rocking these babies.
 
We join forces with Creative Director, Rihanna, to release THE TRAINER under Rihanna’s FENTY label, a sneaker that combines innovative performance technology with game-changing style.
 
THE TRAINER made its first appearance at the PUMA by Rihanna fashion show on February 12th. This is Rihanna’s take on a traditional work out sneaker with a fashion-forward and futuristic flair. An all-new PUMA silhouette, THE TRAINER is a fearless, bad-ass sneaker with exaggerated proportions and massive sex appeal.
 
Along with its good looks, THE TRAINER also exudes in performance features. Its upper is constructed from Ariaprene, an advanced form of neoprene for a secure yet breathable fit. Feel extra levels of support with its high tongue height and TPU Kurim cage with fully reflective underlay.
 
THE TRAINER is flexible as ever with a pivot that allows for 360-degree movement. Full length flex groove, additional heel thickness on medial and lateral sides support fast and dynamic multi-directional movement. Solid rubber outsole pods providing full ground contact and traction without weighing you down.
 
Rihanna paid just as much attention to unique textures and materials as she did to fit, technical details and colors to bring to market that is a true fusion of sport and fashion. She selected three bold colors to introduce this new silhouette – Black, Red and coming soon…White.
 
Looking to up your game? Well there you go…
 
THE TRAINER is an extension of Rihanna’s risk-taking attitude and sure to elevate one from the street and the gym. Made for attention, not apologies…
 
Dropping at PUMA Select Cape Town and Johannesburg on 26 February, retailing for R2 000.
Signature PUMA by Rihanna Training Sneaker Looks as Bad Ass as it Performs
IT LOOKS LIKE YOU'RE OUTSIDE OF SOUTH AFRICA
The content on this site is applicable to the PUMA Select stores in South Africa. Go to PUMA.com for PUMA Select info for your country.
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