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HOMEGROWN FOR PUMA
12.03.2015 | PUMA
Rio de Janeiro based retailer and gallery HOMEGROWN was born with the idea in mind to bring together art, clothing and independent music in one store. The key drive behind the store was to encourage the meeting of individuals that aren’t influenced by the mass society, in one democratic/urban space, promoting authenticity, originality and interaction with a modern lifestyle.
“Urban Guerrilla” was the initial inspiration behind the HOMEGROWN for PUMA collaboration. The idea draws inspiration from “a character that spends the day in the streets and sometimes needs to extend their journey into the night, mending personal and professional commitments and bravely facing the concrete jungle.” – Homegrown
Combining this with our legendary Trinomic XT2 silhouette, you are set for the mission. The XT2 is treated with camouflaged ash, inspired by the buildings of Rio, red detailing and placed on our PUMA Trinomic sole unit for the win.
Retailing at PUMA Select Cape Town and Johannesburg for R 2 000.
“Urban Guerrilla” was the initial inspiration behind the HOMEGROWN for PUMA collaboration.