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HERITAGE BEGINS AT HOME.
ENVY THE QUALITY.
RESPECT THE PAST, KISS THE FUTURE.
AGONISED OVER SINCE 1948.
TASTE THE CRAFT
SUCK MY TECH.
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PUMA x HOUSE OF HACKNEY

PUMA x HOUSE OF HACKNEY

28.07.2014 | PUMA

Alright?

Now kids, sit down, we need to have a talk.

Sometimes when two people love each other very much they meet up and make a baby.

That’s how you were born.

House of Hackney and PUMA also got together and created their very own style baby. Preserving the unique DNA of both brands, a collab was born.

And the result is bloomin’ terrific - if we do say so ourselves.

House and Hackney is a born and raised British brand, and the brainchild of husband and wife team Javvy M. Royle and Frieda Gormley. The duo are on a quest (sparked by a desire ‘to take the beige out of interiors’) to ‘make something modern’ through ‘clashing’ and ‘juxtaposition’.
 
The pair is celebrated for their irreverent take on all things British and relish taking the traditional and turning it on its head. They branched into fashion nearly two years ago and have been subverting conventional sportswear such as sweats and tees through the considered application of playful and disorientating prints and imagery.
 
They do fashion and lifestyle and they do it propa, innit?.
 
We juxtaposed the hell out of their signature prints with our classic cuts to create to create something fresh.

To celebrate this House of Hackney x PUMA love-child, we’re bringing Meat Pies, pints of English Ale, and shoes so hot even the Queen would be pleased, to the  #SelectSaturdays at the PUMA Select Store Jozi on the 4th of September and our regular #FirstThursdays shindig at PUMA Select Store CT on the 2nd.

Warren Bokwe and Matt Suttner will be laying down sweet beats at the #SelectSaturdays in Jozi from 13:00 -16:00.

No bollocks.

See you there for some ‘high tea’ PUMA Select style.




Frieda and Javvy recall how they both grew up wearing PUMA trainers and ‘instinctively thought it could make a great collaboration using HOH prints and classic PUMA shapes
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The content on this site is applicable to the PUMA Select stores in South Africa. Go to PUMA.com for PUMA Select info for your country.
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