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PUMA OLD VS. NEW PACK

PUMA OLD VS. NEW PACK

15.03.2016 | PUMA

Introducing the best of both worlds….the Old vs. New pack sees the iconic R698 sneaker go head to head with the modernized 698 design which is planted firmly on an Ignite sole unit.
 
Back in the day the iconic R698 was re-issued as a lifestyle sneaker that quickly caught the attention of the streets with a style that endures to this day. Now we’re taking it one step further…with the next evolution of the R698 - the 698 IGNITE. Modernized with the proprietary IGNITE FOAM (yes we own it), currently used in PUMA’s most energized running shoes. The newest style is inspired by sports and powered by innovation, making it your most comfortable lifestyle shoe.
 
The R698, a signature PUMA silhouette, was the shoe which debuted the brand’s Trinomic cushioning technology, a unique hexagonal structure in the sole which compresses and redistributes load as you move. Originally released as a running shoe, today it is more often seen on the streets than the track. The 698 IGNITE speaks to the sneaker enthusiast who’s always looking for the latest innovative style without compromising comfort. Fit for the urban explorer, the 698 IGNITE also finds itself at home on the city streets.
 
Executed in rather dark routed colours, the R698 features open mesh with reflective underlays across the vamp and later side for a fresh, crisp look. A bright violet nubuck toe offsets the premium shoe’s design. The white 698 IGNITE features the same open mesh upper as its ‘older’ brother. Bonded overlays in violet and lime lift the sneaker to another level.
 
Classic vs. Modern, Darkness vs. Light…which one will you choose?
 
Dropping at PUMA Select Cape Town and Johannesburg on 25 March. R698 R1 700 and 698 Ignite R1 900.




Now we’re taking it one step further…with the next evolution of the R698 - the 698 IGNITE.
IT LOOKS LIKE YOU'RE OUTSIDE OF SOUTH AFRICA
The content on this site is applicable to the PUMA Select stores in South Africa. Go to PUMA.com for PUMA Select info for your country.
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