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HERITAGE BEGINS AT HOME.
ENVY THE QUALITY.
RESPECT THE PAST, KISS THE FUTURE.
AGONISED OVER SINCE 1948.
TASTE THE CRAFT
SUCK MY TECH.
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PUMA + ICNY

PUMA + ICNY

19.02.2015 | PUMA

Valentines day might be over (breathes sigh of relief), but the love affair we have for sneakers is something we keep strong all year around. So, in the spirit of true love, welcome to the PUMA + ICNY collaboration - designed to keep you shining even in the darkest hour.
 
Here’s the lowdown.
 
Mike Cherman, the mastermind behind ICNY, came up with his brainchild after he was struck by a car whilst cycling. Since then, ICNY has been creating gear that not only keeps you looking your best, but also keeping you safe while doing it, using reflective materials on key areas of sport apparel and accessories.
 
Pretty cool, right? We thought so too, and thus the idea for a collaboration was born. We give you, the “HEARTBREAKER” FAAS 100. 


 
Not only will you own the streets with its striking crimson red overtone, you’ll be able to tackle terrain safely and quickly. It’s the perfect training partner for all occasions.
 
Want to know more? Check out the video that our friends at ICNY put together to celebrate the occasion.
http://bit.ly/faas100heartbreakervideo
 
Coming to PUMA Select Cape Town and Johannesburg on the 20th of February. You’re going to want in on this.

Retailing for R1 700
IT LOOKS LIKE YOU'RE OUTSIDE OF SOUTH AFRICA
The content on this site is applicable to the PUMA Select stores in South Africa. Go to PUMA.com for PUMA Select info for your country.
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