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PUMA CREEPER BY RIHANNA
23.09.2015 | PUMA
Bad gal Riri, Caribbean Queen, The Barbados Babe, Riri or Rihanna…whatever you want to call her, we all know and adore the Good girl gone Bad.
With her finger in literally every pie…music, modeling, producing and fashion, you can expect only the cream of the crop when it features the name Riri.
Recently appointed as the PUMA Women’s Creative Director and Brand Ambassador, she releases the PUMA BY RIHANNA Collection under the FENTY label. The first piece to introduce the new collection…the Creeper, remixing the iconic PUMA Suede with a little bit of punk, a little bit of rebel and a lot of Riri.
The first Creeper drop features the black-white colorway, black oatmeal and oatmeal…and yes, of course there are only limited units available…what did you expect, it’s PUMA by Rihanna.
The Creeper harnesses the music and fashion feel of the revolutionary punk era with our deep sporting heritage. Punk lit the streets bright on King’s Road in London and it soon caused a stir in the late 80’s in lower Manhattan’s underground club scene. The clubs have since closed but the culture never left, influencing the city’s fashion and music scene for years to come. That is the inspiration behind the Creeper.
To help with the launch, Rihanna called on her friend, musician and record producer Travi$ Scott, who stars next to Rihanna in the first-ever PUMA by Rihanna campaign.
“I am so excited to finally introduce the PUMA Creeper to the world,” says Rihanna. “Partnering with PUMA has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin. The PUMA Creeper is just that. And equally as cool, the fact that Travi$ Scott is joining me on my first launch is incredible.”
It transforms the classic PUMA Suede that was historically made popular by athletes in the 70’s and 80’s, beloved by punk bands, b-boys and skaters and today a style favorite of Rihanna. Upping the ante to the Suede is a platform or “creeper” sole married with a variety of fresh colorways and material combinations. Rihanna also took style advice from Los Angeles-based menswear designer Mr. Completely, to round out the PUMA Creeper design.
Available exclusively at PUMA Select Cape Town and Johannesburg from 25 September 2015 retailing for R2200.
Partnering with PUMA has given me the opportunity to create pieces that are unique and unexpected. I really wanted to dig into their archive and give classic silhouettes my own spin.