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Puma RS-0
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Puma RS-0

Came Through Drippin’
 
We’re all for the throw backs fam, we’re about to hit you with another one.
Taking cues from the past and moves into the future by completely rebooting the RS design.
 
Going back to zero, stripping the silhouette down to the basics then building it up with a modern aesthetic and technical materials.
This ‘0’ starting point turns PUMA’s new RS-0 franchise into a platform: every RS-0 design celebrates the reinvention of a unique moment or movement in culture. Call it future meets retro.
 
The original RS (short for RUNNING SYSTEM) was an innovative, high quality cushioning technology established in the 80’s.
The RS was our answer to the demand for high-tech stability runners from back in the day.
 
 
 
Call it Future Meets Retro
 
Today’s generation recognises the past as where styles or innovation originate from, while constantly moving at the speed of light, pushing culture forward.  
This subsequent Neo-Nostalgia design trend seeks out something meaningful from the past and makes it new and relevant for today.
It offers an inspiring mix of rediscovery and original thinking.
 
 
 
Hit it First
 
Here’s a quick history lesson… The OG R-System originally released in 1986, the PUMA RS-100 is a running sneaker that was considered extremely advanced for its time.
Lets get into the nitty gritty, this fashionable and comfortable model has a textile and leather upper, padded collar, PUMA R-SYSTEM technology for cushioning, and a rubber outsole.
 
Shortly after RS-100, the RS Computer Shoe was released. It was the first-ever analytical shoe that gave runners the power of computing to aid in performance.
A custom-designed computer chip built into the right heel automatically records the time, distance and calories expended then communicates the results once plugged using a 16-pin cord to any Apple IIE, Commodore 64 of 128 or IBM PC Computer.
It was the intelligent way to run and was way ahead of its time.
 
Following the success of the two R-SYSTEM models, the RS-350 was released in 1987. The RS-350 is an example of streamlined ‘80s running design, offering support in the midsole as well as rubber details on the heel, definitely an elevated version amongst the R-SYSTEM family.
 
 
 
The Reboots are Back
 
Just as old series are getting a face-lift, and us too!
The new RS-0 (R1 799) has undergone a future-retro makeover with a totally new model that lives in the future and yet resembles its past.
This RS-0 introduction model indicates what "next" means for us and we rate that the green colourway is a futuristic take on our iconic Archive Green ya feel?
 
 
 
Re-eee-wind
 
Available at PUMA SELECT stores from 19.04.2018.
PUMA SELECT is in Cape Town, Bree Street, and PUMA Braamfontein on the corner of De Korte and Melle streets in Johannesburg.
 
 
Watch this space for more on #RS0.















It was the intelligent way to run and was way ahead of its time.
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The content on this site is applicable to the PUMA Select stores in South Africa. Go to PUMA.com for PUMA Select info for your country.
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