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PUMA TAKES NEW YORK
29.01.2015 | PUMA
New York is cool, but we're making it it cooler...this year it's all about "New York, concrete jungles where dream are made..."
Back in the 70s when basketball was already a street phenomenon in New York, and the sport had impacted leisure patterns, Walt Clyde Frazier became the symbol of basketball on and off the court. He was the perfect mix of performance and style. He redefined street style with wide-brimmed hats, custom suits and PUMA Clyde’s. Clyde is an unmistakable ambassador for both PUMA and New York.
Athletes are recognized as the symbol of success and their style often becomes adopted by the street. Clyde Frazier and his custom model PUMA Clyde’s were taking over New York City just as break dancing began to blow up. Since this was the heyday of Clyde in New York, many of these city kids were wearing PUMA Clyde’s and PUMA Suede’s.
They brought this style from the playground to the party. During the B Boy era of the 80s and 90s PUMA became the uniform, with the iconic PUMA Suede the common choice of footwear.
PUMA’s history and presence in New York goes way back and this year we’re exploring New York’s global influence on street culture, with new collabs origniating from New York.
To fully understand the importance New York continues to have on the global street wear scene we have look at enthusiasts, storeowners and influencers from key cities around the world. We look into their relationship with PUMA, the future of street wear and what New York means to them - this is how we are exploring our authentic roots in the movement of street culture and our long-standing relationship with New York.