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PUMA X ALIFE ... The second collection drops

PUMA X ALIFE ... The second collection drops

28.01.2016 | PUMA

We're rekindling our partnership with New York-based Lower Eastside streetwear stalwarts ALIFE for the second PUMA x ALIFE collaboration.
 
Hustling and designing from the famous 158 Rivington Street on the Lower East
Side, Manhattan, the ALIFE crew will tell you how sports have had a long-lasting influence on the way they live and create the streetwear we all love and know so well.
 
The latest PUMA x ALIFE collection is built upon this passion and knowledge and comes in two parts; the first, inspired by football and the second, by the brand’s New York heritage.
 
We’ve covered the inspiration behind the brand, now let’s talk product…
The bustling atmosphere of New York’s streets comes to life in the form of the
Blaze of Glory x ALIFE. With a sprayed speckle Trinomic tooling design executed in neoprene material and nubuck leather, the shoe embodies the brand’s design ethos.
 
The collection also extends to the classic R698 silhouette in two different models. The first is constructed from soft suede, embroidery and nubuck leather whilst the second is black on black merging sport with ALIFE’s vision for streetwear.
 
Utilizing ALIFE’s concept for sportswear, the first collection takes its inspiration from football apparel, the range features both the No.1 PUMA Archive logo and ALIFE’s 158 print, a player’s number representing their shop at 158 Rivington Street.
 
The apparel pieces sports a combination of PUMA Archive for a comfortable, streetwear ready fit and the love for football which gives each piece an automatic sportswear feel.
 
The partnership is clearly demonstrated through the collection in the coming together of ALIFE’s strong New York heritage and our passion for creating streetwear with a sports twist.
 
The PUMA x Alife collection drops at PUMA Select Cape Town and Johannesburg on 13 February.














The partnership is clearly demonstrated through the collection in the coming together of ALIFE’s strong New York heritage and our passion for creating streetwear with a sports twist.
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The content on this site is applicable to the PUMA Select stores in South Africa. Go to PUMA.com for PUMA Select info for your country.
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