PUMA X ALIFE FISH TANK
08.05.2015 | PUMA
Coming at you from the Lower East Side (LES) and creating waaay to much heat for the average bloke to handle…see it as a friendly warning when we say: “you need some serious street cred to grasp what is known as a collab of the finest two names on the street” - PUMA x alife…
Drawing inspiration from the headquarters of diverse creativity aka Downtown New York, famous for its inundation of young bustling designers and the meeting place of hip-hop, high fashion and cultural blends.The collection marks the 15 year anniversary of Alife’s official store opening, which makes this one kinda special.
The brand used a slightly different approach in treating this alliance -”We were looking for a way to celebrate the store, what’s actually happening in the store. So each of the items ties in to the actual store or what’s happening in the store” - Says Jesse Villanueva (one of the masterminds behind the brand)
The collection dives deep into the storied landmarks that embody this series; the Fish Tank silhouettes draws inspiration from the physical fish tank inside the Alife store, which is a renowned constituent of the street wear boutique.
Comprising of a Disc Blaze (one of our most famous silhouettes), tee and sweat top (all out Fish Tank)…this will be one to break the bank for.
The collection dives deep into the storied landmarks that embody this series; the Fish Tank silhouettes draws inspiration from the physical fish tank inside the Alife store