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PUMA Clyde Sock x BlackRainbow

PUMA Clyde Sock x BlackRainbow

06.03.2017 | PUMA

A new take on a world renowned classic that’s in every sneakerhead’s hall of fame.
 
 
We partnered with the Parisian label, Black Rainbow - part creative agency, media outlet, and retailer - to bring you the PUMA Clyde Sock.

 
A movement coming out of the heart of Paris. Founded by Greg Hervieux and Jay Smith, Black Rainbow has been one of the lasting street-centric media properties helping bridge the gap of fashion through several angles and associations. The two partners created a motto "when the past meets the future" to reinterpret the famous PUMA Clyde. The new take on the Clyde gives new breath and new flavours to a shoe that already has such an impact on sneaker culture around the world.


According to Black Rainbow - "When everything has been done you need to innovate and do something no one’s ever done before” said Greg Hervieux. “We worked with PUMA to update the Clyde silhouette to make it relevant to today’s aesthetics. Walt Frazier himself thinks it’s fly,” adds Greg. This mind set is the inspiration behind the revamp of the Clyde.


The upper is updated with our fresh evoKNIT technology complimented with plush suede panelling. The sole retains its original shape and stays true to OG materials to deliver the same classic ride.


PUMA and Black Rainbow fusing the rich heritage of the shoe and the future of Sports Brands. Retailing for R2 699 at PUMA SELECT Bree Street, Cape Town and Braamfontein, Johannesburg. 
A movement coming out of the heart of Paris.
IT LOOKS LIKE YOU'RE OUTSIDE OF SOUTH AFRICA
The content on this site is applicable to the PUMA Select stores in South Africa. Go to PUMA.com for PUMA Select info for your country.
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