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HERITAGE BEGINS AT HOME.
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PUMA x Daily Paper

PUMA x Daily Paper

16.02.2017 | PUMA

A PUMA first. Adding onto the long list of bomb collaborations, we give you Amsterdam-based fashion and streetwear brand Daily Paper for the first time, a collaborative collection that’s rich in heritage and playful in nature.
 
Founded by three friends, Hussein Suleiman, Jefferson Osei and Abderrahmane Trabsini, of Somali, Ghanaian, and Moroccan descent, respectively. In the beginning the trio set up a blog whereby they occasionally sold t-shirts bearing their logo. The company subsequently grew and amplified into a major trendsetter. Although the blog was running in 2008, the company was founded in 2010 and established in 2012.
 
So since 2010, Daily Paper has been making waves in the streetwear game with no signs of slowing down. Inspired by the brand’s African heritage and a passion for contemporary fashion, Daily Paper moulded themselves into a well-respected creator of authentic ready-to-wear garments. With an emphasis on tailoring and an eclectic use of materials, each garment compliments the consumer’s passion for individuality and personal style. Quality product, fine detailing, culture and great designs give Daily Paper their unique rugged brand aesthetic.
 
The collection’s inspiration stems back to East African origins with Maasai cricketers at the forefront. Styles from PUMA archives are reinvented with clean cut lines, colour blocking, and patterned trims that genuinely reflect the Maasai people and their history on the pitch. Each piece in the collection is decked with rubberised branding, making an already unique piece, even more official.
 
The PUMA x Daily Paper collection will be available from 24.02.17 at PUMA SELECT Bree Street, Cape town and Braamfontein, Johannesburg.
Retail prices: The PUMA Match R2 799, Court Platform R2 799, sweats R2 499, polo’s R1 199, shorts R1 799 and a jacket R3 699.
Rich in heritage and playful in nature.
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The content on this site is applicable to the PUMA Select stores in South Africa. Go to PUMA.com for PUMA Select info for your country.
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