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PUMA X HOUSE OF HACKNEY 2015 COLLECTION
14.04.2015 | PUMA
Collaboration is defined as - the action of working with someone to produce something. In the case of a PUMA collaboration, we change the definition of the word – the action of working with the epitome of designers to produce something spectacular. Now you know what we're about.
For the second time around, with an aesthetic influenced by English heritage but with a thorough modern day interpretation, House of Hackney joins forces with PUMA in the revamping our garments into print paragons.
Originally founded as an interior design label, House of Hackney took it to the next level with the initial PUMA collaboration, so dropping a second round would just be the kind thing to do since people went absolutely cray cray about the first drop.
So it’s time to welcome PUMA x House of Hackney round two…
The collection draws inspiration from the palm tree print,obviously husband and wife design team, Javvy M Royle and Frieda Gormley, have their own interpretation of the print, they call it Vanilla Ice.
The print flows through onto a collection of tees, track jackets, sweat pants and famous PUMA sneaker silhouettes, R698. For the ones who dare to be different, this collection is a perfect example for breaking the mould, so get on it.
In the case of a PUMA collaboration, we change the definition of the word – the action of working with the epitome of designers to produce something spectacular