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HERITAGE BEGINS AT HOME.
ENVY THE QUALITY.
RESPECT THE PAST, KISS THE FUTURE.
AGONISED OVER SINCE 1948.
TASTE THE CRAFT
SUCK MY TECH.
#TRINOMICTUESDAYS
#PUMASelectZA
TWO DESIGNERS AND A CONCEPT

TWO DESIGNERS AND A CONCEPT

04.03.2014

We set off on a long journey to where peas are made into soup and losing to Germany at football hurts more than a eunuch’s regret. We were in search of the sons of men, the ones known to make a concept sneaker weep… from its sole. We went to England, adultnapped two guys and legally employed them to design our new PUMA SELECT store.
 
Cape Town is the World Design Capital for 2014 and we thought of no better way to get involved and showcase our culture than by launching a brand new store, PUMA SELECT, at 137 Bree St on 06 March. Once the idea had been etched into our minds here at HQ we realised there are only two people on the iron-cored rock that could design it: Adam Brinkworth and Ben Wilson.
 
The store is all about premium and the guys have created a space that allows the product to fulfill its dream of speaking for itself. “It isn’t about being ostentatious or showing off using lavish materials. We think it’s much more about honesty to materials and the craft.” – now that’s wise, like Gandhi wise. A really slick design point is the peg system (quite unlike the ones on your washing line), which gives the store an industrial feel and allows us to adapt the store to the product. Let’s just say that again, “…allows us to adapt the store to the product.” You may breathe out now.
 
The PUMA SELECT store is a project that has kept us on our toes*, and promises to be a fitting inclusion into Cape Town’s oh-so-select fashion vibe. Pull in, show your beautiful face and get to know our newest, sneaker-laden, baby – she comes with wifi (just another sweet design addition).
 
 
*Please note that our toes were protected by PUMA x Ronnie Fieg Disc Blaze COA sneakers.
 
Give us a follow there, laanie, @PUMASouthAfrica and #PUMASelectCT.
We went to England, adultnapped two guys and legally employed them to design our new PUMA SELECT store.
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The content on this site is applicable to the PUMA Select stores in South Africa. Go to PUMA.com for PUMA Select info for your country.
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