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PUMA AND LOLA PLAKU
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PUMA AND LOLA PLAKU

Music industry power player and Lola Media Group CEO released an exclusive PUMA Nova GRL PWR sneaker.

“Lola is known for spearheading a mission to empower young women, and this partnership pays tribute to her efforts with a Nova sneaker pack aptly titled GRL PWR,” says Yassine Saidi, PUMA’s Senior Head of Select. “Lola inspires others to create change and push culture forward, making her the perfect co-creator of the new Nova.”

Designed by Lola, the Nova GRL PWR shoe has a bold, 90’s inspired silhouette, rendered with a slim mesh upper with leather overlays and vibrant colour blocking. Lola chose distinct colour palettes for the sneaker, dropping in two colourways, Black–Surf the Web and Peach Bud–Pearl Blush.

Lola shares, “This campaign is truly about building self-esteem and creating a platform for self-discovery, growth and empowerment. Girls and women should believe they can be anything they want to be.”

The PUMA Nova GRL PWR, retailing for R1 799, will be available at PUMA SELECT.


Lola shares, “This campaign is truly about building self-esteem and creating a platform for self-discovery, growth and empowerment. Girls and women should believe they can be anything they want to be.
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The content on this site is applicable to the PUMA Select stores in South Africa. Go to PUMA.com for PUMA Select info for your country.
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