fenty x puma ss18 collection
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fenty x puma ss18 collection

The Daredevil

Among dunes of illustrious pink sand and motocross riders in the air. Bearing witness to the feat is a bold global fashion crowd knocked over by a collection that intersects beach chic with motorsport sexy. Once again, FENTY PUMA by RIHANNA make waves and fuse luxury and sport in a way that only Rihanna and PUMA can.

“This collection is a mix between two worlds: motocross and surf. It was a challenge to bring them together but it ended up being the perfect combination,” beams Rihanna.


Rihanna continues to play with gender-fluid silhouettes and oversized shapes paired with sexy body-con styles.

Stand-out details include two never-before-seen images of Rihanna in funky executions like triptych and distorted checkerboard overlays featured on best-selling styles like the Crew Neck Long-sleeve Tees, Short Sleeve Tees, and Oversized Hoodies.
Always surprising and unexpected, the collection introduces Swimwear for the first time with curve- hugging mono-kinis and body confident bikinis, perfect for streetwear and pool parties.

Swimwear pieces pair nicely with summer apparel must-have’s like Terry Toweling Hoodies, Oversized Graphic Sweatshirts, Basketball and Booty Shorts. The neon hits, wet-looked gel prints, wetsuit pullers and rubber patch details throughout the collection are a nod to throwback surf and extreme watersport culture.


Paying homage to PUMA’s history in motorsport, Rihanna transformed classic performance racing gear into runway-ready looks decked in tech materials such as lightweight leathers, nylon and air tech mesh.

Technical race suits and driving pants rendered with checker flag graphics, sporty decals and motorsport gear go from forever faster to forever fashion.

The Creeper gets a makeover with neoprene materials, gravity-defying translucent stacked soles and bungee cord laces.
Sexy thong heeled sandals, ankle strap heels and bungee cord lace-up shoes feature a split PUMA cat on the heel.
What’s Summer-time fun without a new pair of FENTY slides – this time designed as an espadrille slip-on and a combo leather-neoprene neon pool slide.

Trust, you will get to accessorise this sh**

Keep it locked in the new year, 2018 will be another banging year for FENTYxPUMA
Check out some of our FAVE looks from the show below...

The content on this site is applicable to the PUMA Select stores in South Africa. Go to PUMA.com for PUMA Select info for your country.