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PUMA CELL ENDURA
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PUMA CELL ENDURA

The OG has returned in its best form yet for the PUMA CELL’s 20th anniversary.

During the 90s visible running technology boom, PUMA innovated to create PUMA CELL Technology, one of the most durable and resilient cushioning technologies of the day. Twenty years later, we celebrate by reissuing a classic from the PUMA Archive: the CELL Endura.

In 1998 CELL Endura was PUMA’s golden child in the CELL range. With the times going full circle and the 90s being back in fashion again.The reissue has stayed true to its OG glory, updated purely with new materials and new production techniques. Keeping the running tech detailing of the original model along with the rubber toe cap, plus a unique eyelet stay for the laces.

The CELL Endura drops worldwide on October 4th for R2 299, available in South Africa exclusively at Shelflife.


Twenty years later, we celebrate by reissuing a classic from the PUMA Archive: the CELL Endura.
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The content on this site is applicable to the PUMA Select stores in South Africa. Go to PUMA.com for PUMA Select info for your country.
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