Tsugi Shensei
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Tsugi Shensei

Reborn onto the next level.  
So what’s NEXT? “Tsugi” in Japanese means next. You guessed it, “Shinsei” in Japanese does mean reborn.
We’re still running the streets with this one. Introducing our latest and greatest, this brand new futuristic silhouette will transform the sneaker game to new heights. Driven by functionality and design – cause you can’t be uncomfortable looking photoshoot fresh - these lifestyle kicks are inspired by Japanese design, fusing modernity, technology and tradition – taking some ques from our performance heritage and refreshing them with contemporary styles.
With a successful track record in designing Sportstyle Running footwear with their long-standing commitment to push the boundaries of innovation, we’ve got our most innovative running cushioning technology, the IGNITE FOAM, into the new TSUGI range. Strategically placed under the foot-bed, IGNITE offers ideal flexibility in the forefoot and cushioning in the heel for comfort. What gave runners the optimal rebound and comfort can now be enjoyed by sneaker heads on the streets looking for the latest high tech streetwear solution.
A new wave of aesthetic to progressive streetwear. Always forging the way in offering alternative closure systems to the market, the TSUGI SHINSEI features a unique lacing concept for a progressive look and extra comfortable fit. By pulling the lacing along the lateral and medial side of the foot, the wearer is assured of the right amount of fit. The TSUGI SHINSEI also features a sock construction, nylon padded tongue and textile vamp for an ultra-snug fit. More than its functionality, it boasts a minimal, contemporary style that’s beautiful and unique to the market.
The TSUGI SHINSEI is available in black and white colourways and will be available for R2 299 at PUMA SELECT Bree Street, Cape Town and Braamfontein Johannesburg, PUMA stores from 21.04.17. 
What's next? Tsugi Shinsei.
The content on this site is applicable to the PUMA Select stores in South Africa. Go to PUMA.com for PUMA Select info for your country.