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PUMA X ATELIER NEW REGIME
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PUMA X ATELIER NEW REGIME

"It's an 'us' not a 'we' thing". This is the mindset that sums up the approach to this collection.

Art, design, photography, and street culture, what more could we ask for right? We found all of this in our latest collaboration with streetwear label Atelier New Regime. Repping Montreal, ANR began as a passion project and outlet for self-expression in 2009 and soon turned three dreamers into a collective of creatives. 

Recognized for its refined aesthetic, prominent slogans and striking use of the color orange, the PUMA X ANR debut collection elevates seasonal staples by lending their design influence to a range of PUMA styles -
Bossing the collection is the Basket Boot ANR. Built with tonal neonprene upper, a waterproof branded zipper on the forefoot and winterized rugged outsole, it drops in scarlet Ibis and PUMA Black colorways. Following on we have the classic Suede, Court Platform and TSUGI Jun.

The apparel range picks with motorsport-inspired cut lines and oversized logo prints. The PUMA x ANR Pants with cargo pocket and PUMA x ANR Jacket with printed logo tape on the side seam is a must-have for motorsport enthusiasts.
 
Known for their modern designs influenced by French – English ethnicities of Montreal, PUMA x ANR collection will be dropping on 6 October 2018, at PUMA SELECT in Cape Town and Braamfontein Johannesburg.

"It's an 'us' not a 'we' thing"
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The content on this site is applicable to the PUMA Select stores in South Africa. Go to PUMA.com for PUMA Select info for your country.
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