Puma x Daily Paper
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Puma x Daily Paper

African Champions
Paying homage to PUMA’s 20th year of long-standing commitment to Africa and African football.
For this second collaborative collection, we are bringing together new authentic flavour and sport-inspired designs.
Infusing contemporary streetwear stylings inspired by their African heritage onto the PUMA football team kits, team gear and classics sneaker silhouettes from the sports archive.
You’ll find intricate graphics and colour-blocking patterns, reminiscent of the vibrant team kits of the teams we sponsored from the Confederation of African Football - Ghana, Cameroon and Ivory Coast.
The collection pieces also prominently feature the number 20 written in Amharic, a Semitic language spoken in Ethiopia.
The boys are back
Founded in 2010, Daily Paper have made their mark in the streetwear scene showcasing their cultural identity and diverse influences with a tailored, rugged look and eclectic materials. Their products reflect theirs and their consumers’ passion for individuality and personal style.
With this collection, all marketing funds will go towards building a football pitch as well as facilities at the Accra Senior Girls School in Ghana, and equipping gear for their team.
The pitch will not only serve the school, but other communities in Accra.
Furthering the development of the sport amongst young footballers and empowering them for the future.
The project was made possible in cooperation with the Right to Play foundation.
A short film that documented this endeavour will be screened in several cities starting from September 21st.
Where to cop ‘em? 💸
Dropping 02.10.2017 you can get this collection at a PUMA SELECT store near you.
PUMA SELECT is in Cape Town, Bree Street, and PUMA Braamfontien on corner of De Korte and Melle streets in Johannesburg.

Paying homage to a 20 year partnership with African ⚽️
The content on this site is applicable to the PUMA Select stores in South Africa. Go to PUMA.com for PUMA Select info for your country.