PUMA X ICNY - IGNITE Ice Cream
09.09.2015 | PUMA
Ice cream… who can resist a scoop or two on a hot summer day. Traditionally a blend of milk and cream with selection of fruits, chips or flavours, all served up on a cone or in a bowl covered in more delicious sauces, fudges and sprinkles.
We serve our ice cream a little differently, two flavours… Mint Chocolate Chip and Chocolate Chip Cookie Dough with a side serving of full-colour 3M material on an Ignite sole unit…nothing has ever looked, or for that matter tasted, this good.
We have reunited with alternative sportswear pioneers ICNY to bring you the Ignite Ice Cream.
Just a bit of history on ICNY before we dive into tasty dessert. ICNY was developed after founder and designer Mike Cherman was struck by a car whilst cycling. Motivated by this, ICNY was created with the aspiration to provide added safety and increased visibility by using reflective materials on key areas of sport apparel and accessories.
Now for the tasty part…
For this second collaboration, PUMA and ICNY chose the latest running franchise - the IGNITE runner, the most responsive running shoe, and embed ICNY’s renowned DNA into its full extent. It’s the perfect profile to take on the cutting edge designs of ICNY.
The IGNITE Ice Cream is an intersection of style and innovation that both brands proudly represent. The pack comes in two colourways inspired by ice cream flavours, chocolate chip cookie dough and mint chocolate chip. The upper is decked in full-color 3M reflective material, with breathable mesh, while the IGNITE foam outsole is dressed with black speckles that resemble chocolate chips and cookies.
Available soon at PUMA Select Cape Town and Johannesburg retailing for R2 000.
We serve our ice cream a little differently, two flavours… Mint Chocolate Chip and Chocolate Chip Cookie Dough with a side serving of full-colour 3M material on an Ignite sole unit