puma x naturel ss18
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puma x naturel ss18

It’s all in the bones.

Having shot an editorial for the PUMA x Naturel drop last year, which really was most of our first exposure to the Naturel ethos, it left us thinking, the futuristic vision is obvious, but what possibly could come next?

Well, this SS18 first drop just carries on from the graphically strong pieces we’ve come to know, even though it only consists of headwear, shoes and backpack. It boasts an undeniable x-ray skeletal/bone fragment theme supported by darker tones including red. Another notable flex is in the tech advancements. From the spine embossed back pack padding to the perforated cushioned bucket hat (R599) to the ombre print on the super fresh TSUGI evoKNIT Sock (R3 699) upper to the translucent sole housing a skeletal graphic, it’s safe to say the attention to detail deserves a shout out.

And apparently the second drop takes things to new heights with a fresh set of colourways, so let’s wait and see.

What you will find in this collection ranges from the PUMA x Naturel cap (R499), backpack (R1 299), Suede Naturel (2 799) and the PUMA x Naturel Breaker Boot (R3 699).

Bad to the Bone
Available at PUMA SELECT stores.
PUMA SELECT is in Cape Town, Bree Street, and PUMA Braamfontein on corner of De Korte and Melle streets in Johannesburg.

Written by Warren Papier
Photography by Warren Papier

It’s all in the bones.
The content on this site is applicable to the PUMA Select stores in South Africa. Go to PUMA.com for PUMA Select info for your country.