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PUMA X SELECT STORIES : THE BUSINESS OF VISUAL ART

PUMA X SELECT STORIES : THE BUSINESS OF VISUAL ART

Buckle up, kids. We’re getting conceptual.   

This month, we’re teaming up with some of the hottest creative talent South Africa has to offer - you’ll be rubbing shoulders and reveling in the creative genius of visual artists making waves in the urban art scene across the country.   

Russell Abrahams, aka Yay Abe, joins us from Cape Town, where his vibrant colours and stylised illustrations started drawing attention to his talents. 2014 saw him staking a claim in the Design Indaba Emerging Creatives programme, and he went on to pull off a successful collab with Burger King last year.   

Brent Black runs Spaza Studio, working as an illustrator, designer and all-round genius creative. His throwback style fuses seamlessly with modern techniques, resulting in a flawlessly contemporary, urban aesthetic. As a native of Pretoria, he paid homage to his roots by creating 012 TCG, a trading card game which brought together 112 of Gauteng’s finest to illustrate Jozi stalwarts. The project culminated in a massively successful event last year.   

Austin Malema is pulling in too - even though he probably needs no intro, we’re giving him one anyway. Fast becoming one of the most in-demand hip-hop photographers in SA, Malema’s eye for detail and intensity catapulted him to the frontline of South African photography. With covershoots on magazines like The Plug and The Throne under his belt, Austin Malema is the epitome of true excellence in his field.   

Rounding up the list of brilliance is Ethel Laka. One of very few black South African female tattoo artists. Ethel is a bombshell in the local ink industry. Her specialty lies in images of nature and natural beings, and she brings a rooted spirituality to her art form. She’s been in the game for over 10 years, growing from strength to strength.   

Dynamic. Diverse. Authentic. Expressive. Like Andy Warhol once said, art is anything you can get away with, and that’s what we’re all about here. 

So let’s get creative.   

Some important details, for you OCD-types to note:   
● Get to the PUMA Select Courtyard through the PUMA store on De Korte Street in 
● Braamfontein.
● First come, first served. Seriously. Space is limited. Fashionably late isn’t a thing here.
● Signed up to the PUMA select database? Sweet. You get in free. You can still sign up here if you haven’t already.
● Right of Admission is reserved.   

Saturday, 16 March. 1 pm.   

Sign up on the PUMA Select website, and follow PUMA South Africa on Twitter and Instagram, and you’ll never have FOMO again.

#SelectStories 
we’re teaming up with some of the hottest creative talent South Africa has to offer
IT LOOKS LIKE YOU'RE OUTSIDE OF SOUTH AFRICA
The content on this site is applicable to the PUMA Select stores in South Africa. Go to PUMA.com for PUMA Select info for your country.
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