Puma x XO Parallel
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Puma x XO Parallel

You know you love us.. XO
Look what the Star Boy has gone and done now!

Abel Tesfaye aka The Weeknd, who just so happens to be one of our creative collaborators and global brand ambassador, finally decided to drop his buzz worthy collection.

He’d beeeen teasing some the key styles during his (current) Legend of the Fall World Concert, which drove his fans and sneakers heads cray cray.

This collection reflects his personal style and with our merger on this drop, he could reflect through some of our inspired-silhouettes.

This Grammy award winning, Billboard chart topping artist…
Marking his territory as an influencer in the streetwear industry, he makes his own rules. The Weeknd live to create and has an eye for beauty in the unexpected. The debut PUMA x XO Collection is him personified and here to break the rules of streetwear:

·         Bomber jackets
·         Boots
·         Kimonos

Finished with camo, suede, and denim.
Classic meets futuristic.
Military meets luxury.
This campaign was shot in mysterious Marfa, Texas, a perfect backdrop that compliments the PUMA x XO creative language.
Commenting on the debut collection, The Weeknd says, “We’ve been building the XO brand for a long time now. It’s gone beyond product and the PUMA x XO collab is an extension of everything we’ve been doing. For XO, partnering with a powerhouse like PUMA and having the ability to create a new aesthetic is an amazing opportunity.”
The PUMA Parallel
This collection is being release in 3 drops, each differentiated by a unique aesthetic.

Drop One consisting of the first-ever PUMA x XO footwear - the PUMA Parallel.
Inspired by military and utilitarian gear, the all-new silhouette is a mid-cut sneaker boot that’s fully decked out in luxurious Italian nubuck leather upper.
The smooth rubber midsole features IGNITE cushioning technology. The boot boasts of a contemporary blocked heel design with an extended Formstrip and co-branded labels.

Signed, Sealed, Delivered
Dropping as a Shelflife exclusive from 24.08.2017
The PUMA Parallel will retail for R4 299.

the first-ever PUMA x XO footwear - the PUMA Parallel.
The content on this site is applicable to the PUMA Select stores in South Africa. Go to PUMA.com for PUMA Select info for your country.