The King is here.

Presenting... The PUMA King in collaboration with Alexander McQueen. With only 100 pairs in existance worldwide, we're pretty stoked to have the only pair in the country at the PUMA Select Store in Cape Town... and we're giving it away. Read to the end of this post to find out how to win this awesome piece of PUMA heritage.

Arguably one of the most daring reboots (yes we went there) from the PUMA archive, the McQueen version of The King takes its silhouette from PUMA’s longest serving football concept in existence today.
Set to be one of the most sought-after items celebrating this year’s World Cup in Brazil, PUMA have only created 100 of the iconic pairs of boots in two styles.
The first style is a unique Fish Skin, which has been tanned and crafted with a gold hand finish. The material recalls the Golden Boot, which is presented to the highest scoring player of the tournament. Limited to just 30 pairs worldwide this exclusive project is certain to be coveted by collectors and fans alike.
The second style is crafted from supple hand burnished Italian leather in a rich brown hue. Each of the 70 pairs evoke a premium heritage feel, which recalls football’s glorious past, and showcase the expertise and technique behind their production.
Have a look at this short film commissioned by PUMA and shot in Italy to illustrate the production process of the shoe.


You can own a pair.
The PUMA King Gold Fish Skin, which can be found at the PUMA SELECT store, 137 Bree Street in Cape Town, will be given away to one lucky winner on 11 June.
To enter the competition which runs from 9 May to 10 June, you need to:
·      Purchase product worth more than R1500 from the PUMA SELECT store.
·      Register on the PUMA SELECT blog - www.pumaselect.co.za.
·      Take a photo with the boot in store and post it to twitter using #PUMAKINGbyAMQ with your reason for wanting the boot.
The PUMA King has been a constant with the finest players in the world lacing up their Kings to write history on the world stage.
The content on this site is applicable to the PUMA Select stores in South Africa. Go to PUMA.com for PUMA Select info for your country.